The Midcounties Co-operative is marking the 25th anniversary of Fairtrade in Wolverhampton with the launch of brand new campaign to educate shoppers and local pupils on the importance of putting Fairtrade in their shopping basket.
The Society has launched its #1Swap campaign in stores throughout Wolverhampton, encouraging shoppers to make a pledge to exchange one item in their shopping basket for a Fairtrade alternative, helping to give farmers a fair price and support better working conditions for suppliers.
Midcounties colleagues in Wolverhampton visited Graiseley Primary School to deliver an assembly on the importance of ethical food practices and lead a Fairtrade paper bag workshop that demonstrated how Fairtrade works.
The Midcounties Co-operative is a longstanding supporter of Fairtrade. Co-operative Retail Societies were one of the first UK supermarkets to sell Fairtrade bananas, while all its own-brand tea, coffee and chocolate ranges are Fairtrade certified.
Sharifan Nasa, Headteacher at Graiseley Primary School, said: “It’s so important for children to understand the history of Fairtrade, and having the Midcounties team coming in to speak to our pupils really helped to make the lessons more engaging and memorable.
“We’d like to say thank you to Midcounties for taking the time to deliver the workshop.”
Emma Pile, Regional Communities Ambassador for Wolverhampton at The Midcounties Co-operative, said: “Fairtrade is so important to us as a Society, and we hope that our activities here in Wolverhampton will help to highlight Fairtrade’s ongoing efforts to support better welfare for food producers, and prompt more people to make kinder decisions when they do their shopping.”
“If we can encourage all of our shoppers and members to embrace our #1Swap campaign and include one more Fairtrade item in their basket, we can collectively make a huge difference to the lives of farmers across the globe.”